![]() ![]() Map pack listings are not paid listings (though sometimes ads appear). Rather than just displaying the titles and descriptions from websites, like on standard search engine results pages (SERPs), Google Business Profile listings are displayed in the map pack - but how does Google select which businesses to feature? This applies whether someone is searching for a pizza restaurant or a law firm. Google wants local searchers to be able to find and contact businesses near them easily. Over 40 percent of local searches involve clicks on the Google Map Pack. Google goes into local search mode and displays a map with pinned locations and featured businesses (this is sometimes called the “local finder,” “local three-pack,” or “map pack”). The benefits of Google My Business optimization for lawyers are best demonstrated with an example.Īnyone searching for “criminal defence lawyers Alberta” will see something like this. If you don’t have an optimized profile, you’re missing out on a potentially huge volume of free traffic and leads.Ĭompleting a profile costs nothing and increases your visibility in Google, putting you in a strong position to attract your share of traffic. Optimized Google Business Profiles show up in Google Search and Google Maps. This is what you’ll see if you search for The Maine Divorce Group, for instance. If they type your business name in, your Google Business Profile will appear prominently on the right-hand side of the page. Clients are also checking out how to contact you, your opening hours, as well as your reputation and reviews. Potential clients are actively searching for law firms like yours in the local area. Why does an optimized Google Business Profile matter?Ī complete Google Business Profile is an essential component of law firm SEO services, and for good reason. How to use the analytics from Google Insights to improve performance.Google Business Profile optimization for lawyers: How to get more leads.Google Business Profile optimization for lawyers: Getting started.Why does an optimized Google Business Profile matter?.In this post, you’ll learn how to optimize Google Business Profiles for lawyers, helping your listing dominate local search pages and generate a steady flow of local leads. With as little as half an hour of effort, Google My Business optimization will get your law firm’s profile in shape to feature prominently on search pages. But complete listings are seven times more likely to get clicks than those left unfinished.įortunately, it’s not too difficult to achieve that. Searchers are actively looking for local firms like yours - the average Google Business Profile receives 33 clicks per month. Google Business Profile can helps lawyers promote their firms.īut that requires more than simply adding a couple of photos and including your business name, address and contact details. If you’re like many firms, you rely heavily on local business. Tools A list of tools to help you grow your firm.ĭid you know that Google My Business (now called “Google Business Profile”) provides lawyers with prominent advertising space that attracts new clients from local search pages - for free?.Infographics Infographics convey a lot of information quickly in an enticing way.Checklists A good checklist can be your guide as you implement new digital marketing strategies.Videos If you prefer video content, we’ve got you covered. ![]() ![]() Blog You’ll find some of the highest quality legal marketing content out there on our blog.Employment Top 10 marketing strategies for Employment lawyers.Immigration Top 12 marketing strategies for Immigration lawyers.Estate Planning Top 10 marketing strategies for Estate Planning lawyers. ![]()
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